Tweet Recently Social Strategy1 teamed up with Burdette Ketchum to host a private reception celebrating the launch of Michael F. Lewis’ new book, Social Media Leadership: How to Get Off the Bench and Into the Game. The event was held in the clubhouse of the World Famous TPC Sawgrass (home of The Players). Guests were [...]
Posted in Book Events, Book Information, Book Update, WorkShops Tagged Amazon.com, Burdette Ketchum, Interline Brands, Michael F. Lewis, Mike Lewis, Mindy Batchelor, panel, real business aspects and impacts of social media, social media efforts, social media leadership, Social Media Leadership: How to Get Off the Bench and Into the Game, Social Strategy1, Stacey Gross, The Players, TPC Sawgrass, Will Ketchum, YouTube Leave a comment
Tweet Meaningful social media marketing metrics give you access to an unprecedented amount of data to inform your decision-making process. As discussed in my recent book, Social Media Leadership, to effectively measure social media activity you must: Align active listening with strategic goals. Calibrate those goals with paid media, earned media efforts and site traffic. Map [...]
Tweet In some ways I think the term “serial entrepreneur” is a very nice way of saying you’re getting older. On the other hand, I feel very excited and energetic about my current area of entrepreneurial focus… social media. During the process of writing the book, Social Media Leadership, I realized that social media is [...]
Posted in Michael F. Lewis, Social Media Strategy Tagged Apple, C-Suite, Confessions of a Serial Entrepreneur, consumers, entrepreneurial focus, Google+, Michael F. Lewis, new businesses, serial entrepreneur, shareholders, social media activity, social media leadership, Social Media Leadership: How to Get Off the Bench and Into the Game Leave a comment
Tweet Companies continue to damage their reputations and revenues by failing to appreciate the influence of social media channels. Social networks place a high premium on authenticity, and they don’t like being manipulated. So Keep It Real! The following is an excerpt from Mike’s Book, Social Media Leadership: How to Get Off the Bench And [...]
Posted in Book Information, Social Media Strategy, WorkShops Tagged Customer Support Goes Social – 3 Important Business Lessons & Pitfalls to Avoid, Erik Qualman, John Mackey, keep it real, Mike Lewis, OfficeArrow.com, social media, Social Media Leadership: How to Get Off the Bench and Into the Game, Socialnomics, Steve Ennen, Walmart, Whole Foods, Workshop Leave a comment
Tweet We just got the first shipment of Michael F. Lewis’ book Social Media Leadership: How to Get Off the Bench and Into the Game from the Publisher, Leigh Walker Books. Mike and the book contributors are so excited to finally have the hard copy in our hands. We appreciate the dedication and hard work [...]
Tweet “Recent business headlines tell us that Goldman Sachs is investing $500 million in Facebook at a $100 billion valuation. Groupon, which declined a $6 billion buyout offer from Google in December 2010, has raised almost $1 billion in new capital in 2011. I don’t know about you, but these seem to me like some [...]
Tweet Welcome to the Official Website for the book: Social Media Leadership: How to Get Off the Bench and Into the Game. Author Michael F. Lewis shares insightful stories of a Telecommunications CEO who took his brands online using social media and other outlets to benefit the bottom line. “As I spoke with businesspeople like [...]
